European analytics tools
Understand your website traffic without violating your visitors' privacy.
Google Analytics sends your website visitor data to the US. Under EU law, that is a problem many site owners do not realise they have. European analytics tools collect the same basic information about your visitors, but store it in Europe and do not track people across sites. Most work without cookies, which means you do not need to show a cookie banner to your visitors. Simpler, cleaner, and legal by default.
Carefully selected European alternatives, some links may earn us a small commission.
Dutch privacy-first analytics with no cookies, no fingerprinting and no IP logging. Data stays on Dutch servers. Used by 30,000+ websites including government organisations.
Replaces: Google Analytics , Fathom , Amplitude
Estonian open-source analytics used by 18,000+ paying customers including Basecamp and Hugging Face. No cookies, no personal data, no consent banner needed. Fully EU-hosted on European-owned infrastructure.
Replaces: Google Analytics , Mixpanel , Adobe Analytics , Amplitude
German cookie-free analytics hosted entirely on Hetzner in Germany. Built by a two-person team in Rheda-Wiedenbrück, GDPR-compliant out of the box with no extra setup required.
Replaces: Google Analytics , Fathom , Amplitude
Open-source web analytics platform used on 1.4 million websites in 190 countries. Self-host for full data ownership or use Matomo Cloud. GDPR-compliant with no data sent to third parties.
Replaces: Google Analytics , Adobe Analytics , Mixpanel , Amplitude
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Switching everything overnight is not realistic. Start where it matters most: your email, your cloud storage, your business tools. Replace one thing at a time.
The European Alternative already exists.
Pick Europe.