Ditch Big Tech.
Go European.
Find European alternatives to the apps and services you use every day.
Popular European Services
Proton Mail
Switzerland
Encrypted email from the team behind ProtonVPN. No ads, no tracking, servers in Switzerland.
Alternative to: Gmail, Outlook, Yahoo Mail, Vk Mail
Email
Tuta Mail
Germany
Fully encrypted email based in Germany. Open-source and independently audited.
Alternative to: Gmail, Outlook, Vk Mail
Email
pCloud
Switzerland
Swiss cloud storage with an optional client-side encryption layer. Lifetime plans available, EU data region.
Alternative to: Box, Dropbox, Google Drive, Icloud
Cloud storage
Mullvad VPN
Sweden
No-logs VPN with anonymous accounts. No email needed to sign up, just a number.
Alternative to: Nordvpn, Expressvpn, Surfshark
VPN & privacy tools
CryptPad
France
End-to-end encrypted collaboration suite. Docs, spreadsheets, and kanban boards. The server never sees your content.
Alternative to: Google Docs, Notion, Microsoft 365
Project management
KeePass
Germany
KeePass stores your passwords in a single encrypted file that stays on your device, with no cloud account and no company able to see your vault. Free, open-source, and maintained from Germany since 2003.
Alternative to: Lastpass, 1password, Dashlane
Password managers
Plausible Analytics
Estonia
Estonian open-source analytics used by 18,000+ paying customers including Basecamp and Hugging Face. No cookies, no personal data, no consent banner needed. Fully EU-hosted on European-owned infrastructure.
Alternative to: Google Analytics, Mixpanel, Adobe Analytics, Amplitude
Analytics & monitoring
Hetzner
Germany
Family-owned German cloud and dedicated server provider founded in 1997. Own data centres in Germany and Finland, no outside investors, no VC pressure, delivering reliable European infrastructure at unbeatable prices.
Alternative to: Heroku, Vercel, Netlify, Aws, Digitalocean, Linode, Alibaba Cloud
Hosting & cloud infrastructure
Popular services people switch from
How EuroPoints Are Calculated
At PickEurope, we give every service a EuroPoints score – an easy way to compare how European a service really is. The higher a company scores, the more you can trust that it keeps your data better protected, respects your privacy, and operates under European rules rather than foreign jurisdiction.
EuroPoints tiers
Legal home
30 pts| HQ in EU member state | 30 |
| HQ in EFTA (CH, NO, IS) | 25 |
| HQ in United Kingdom | 18 |
| European-founded, HQ moved outside | 10 |
| Non-European HQ | 0 |
Ownership & control
25 pts| Independent / non-profit / cooperative | 25 |
| + bootstrapped bonus | +5 |
| VC-backed, EU parent | 18 |
| VC-backed, no known parent | 15 |
| VC-backed, non-EU parent | 10 |
| Private equity | 8 |
| Acquired by / corporate, non-EU | 0 |
Where your data lives
30 pts| Own servers / own datacentres | 30 |
| EU-based provider (Hetzner, OVH, Scaleway) | 25 |
| Mixed, mostly EU | 18 |
| Mixed | 12 |
| EU servers, US cloud provider (CLOUD Act risk) | 10 |
| Data stored outside Europe | 0 |
| US data jurisdiction penalty | −5 |
Openness & trust
15 pts| Open source + GDPR documented | 12 |
| GDPR documented + audit bonus | up to 15 |
| Open source only | 8 |
| Partial open source + GDPR | 10 |
| GDPR documented only | 8 |
| No transparency | 0 |
The question is not whether a company calls itself European. It is whether European law applies to it, whether Europeans control it, where your data actually lives, and whether the company is transparent about all of the above.
Switching guides
Best Dropbox alternatives
Dropbox walked so the rest of cloud storage could run. It made syncing a folder across your devices feel effortless, and for a long time there was no real reason to look elsewhere. Lately, though, more and more people are deciding it's finally time to drop the box.
Read guide →
Best Gmail alternatives
Gmail is the default. It came free with your phone, its search actually works, and switching feels like more hassle than it's worth. But 'free' has a price – your inbox is a Google product living on US servers – and more and more people are deciding it's finally time to hit archive on Gmail for good.
Read guide →
Best Google Drive alternatives
Google Drive is the default place to keep your files, and it's genuinely handy – 15 GB free, Docs and Sheets built in, already there the moment you sign into Google. But that convenience is the hook: Drive is wired into your whole Google account and lives on US servers, and more and more people are deciding it's time to put Google Drive in park.
Read guide →
Best LastPass alternatives
LastPass alternatives that are actually European. After the 2022 breach, a lot of people started asking a simple question: is my password manager somewhere I can trust? These four keep your vault in European hands – and score better on our EuroPoints system while they're at it.
Read guide →
Best WhatsApp alternatives
WhatsApp is how the world texts – two billion people, encrypted messages, and it's free. The catch is who owns it: Meta. Your messages are private, but the metadata around them isn't, and a growing number of people are starting to wonder what's really up with handing Meta their conversations.
Read guide →
Best Zoom alternatives
Zoom became the way the world meets. It works, but it is a US company, and your calls, recordings and chat logs sit under US law. Europe has video tools that keep your meetings on this side of the Atlantic.
Read guide →Start somewhere.
Switching everything overnight is not realistic. Start where it matters most: your email, your cloud storage, your business tools. Replace one thing at a time.
The European Alternative already exists.
Pick Europe.