European alternatives to Adobe Analytics

Adobe's enterprise web-analytics suite, part of its Experience Cloud for large marketing teams. A publicly-traded US company under the CLOUD Act.

Company information about Adobe Analytics
Company
Adobe Inc.
Headquarters
San Jose, United States
Founded
2009
Data jurisdiction
United States
Ownership
Publicly traded
GDPR
No
Open source
No
Infrastructure
Mixed infrastructure

Why people switch away from Adobe Analytics

Subject to US CLOUD ActProfit-driven (public markets)Proprietary softwareNot covered by GDPR

European alternatives to Adobe Analytics

2

New Zealand 72 · Mostly European

Open-source web analytics platform used on 1.4 million websites in 190 countries. Self-host for full data ownership or use Matomo Cloud. GDPR-compliant with no data sent to third parties.

Open-core · from Free Free tier Open source Bootstrapped Own infrastructure

Want more options? Browse all European Analytics & monitoring alternatives →

Start somewhere.

Switching everything overnight is not realistic. Start where it matters most: your email, your cloud storage, your business tools. Replace one thing at a time.

The European Alternative already exists.
Pick Europe.

Why avoid United States-owned services?

CLOUD Act

Forces US companies to hand over data stored anywhere in the world upon government request, including data on European servers.

FISA Section 702

Authorises mass surveillance of non-US persons using data held by US tech platforms, without a warrant or notification.

GDPR vs US law conflict

EU courts have repeatedly found that US surveillance law conflicts with European fundamental rights. Schrems I and II both invalidated EU-US data transfer agreements.

Here are alternatives for services from United States →