European Shopping & Lifestyle Alternatives
European-made hardware, ethical fashion, local marketplaces, and more. Vote with your wallet.
51 European alternatives across 9 categories
Browse Shopping & Lifestyle categories
Online marketplaces
Shop from European-owned platforms instead of feeding Amazon's dominance.
5 alternativesFood delivery
Order food from European platforms that treat riders and restaurants more fairly.
12 alternativesTravel & flights
Book travel with European platforms, from budget airlines to independent hotels.
6 alternativesAccommodation
Find places to stay with European alternatives to Airbnb and Booking.com.
13 alternativesSustainable products
European brands built around sustainability, repairability, and ethical supply chains.
12 alternativesFashion & clothing
European fashion brands and marketplaces, for a smaller footprint.
13 alternativesElectronics & hardware
Laptops, phones, routers, and more, built or assembled in Europe.
2 alternativesRide-hailing
Get from A to B with European ride-hailing apps that treat drivers fairly.
3 alternativesMicro-mobility
Electric scooters and bikes from European operators as an alternative to Lime.
Top rated Shopping & Lifestyle alternatives
French company offering /e/OS, a de-Googled Android operating system, and Murena Cloud, a privacy-respecting alternative to Google Workspace. Founded by Gaël Duval, creator of Mandrake Linux. Phones shipped with zero Google services. EU-hosted cloud.
Replaces: Google Workspace , Icloud , Google Drive
Dutch social enterprise making modular, repairable smartphones with ethical supply chains. Founded in Amsterdam in 2013. Fairphone 5 supports 8–10 years of software updates. Certified B Corp, carbon neutral, Fairtrade gold. The European answer to planned obsolescence.
Replaces: Apple Iphone , Samsung Galaxy , Google Pixel
French health technology company making connected scales, blood pressure monitors, sleep trackers, and health-focused smartwatches. Founded in Paris in 2008. Products used by clinicians and consumers in 100+ countries. Data stored in Europe, GDPR-compliant.
Replaces: Fitbit , Garmin , Apple Watch
Dutch online supermarket delivering groceries by electric van to customers in the Netherlands, Germany, and France. Founded in 2015, Picnic uses fixed delivery routes and a warehouse-to-door model to offer free delivery.
Replaces: Instacart
One of Europe's largest food delivery platforms, founded and headquartered in Amsterdam. After acquiring Grubhub for $7.3B in 2021 and selling it for $650M in January 2025, Just Eat has returned to its European roots. Now operates in 18 countries across Europe, publicly listed on Euronext Amsterdam and the London Stock Exchange.
French sporting goods retailer with 1,817 stores in 79 countries. Founded in 1976 near Lille, family-owned by the Mulliez and Leclercq families. €15.6B revenue. Makes most of its own sports equipment under in-house brands like Quechua, Domyos, and Van Rysel.
Replaces: Amazon
Finnish wearable technology company that invented the world's first wireless heart rate monitor. Founded in 1977 in Kempele, Finland. Fully independent, 1,200 employees, products sold in 80+ countries. Makes premium sports watches and health trackers for athletes.
Replaces: Fitbit , Garmin , Apple Watch
Barcelona fashion house founded in 1984 and still owned by the Andic family. Contemporary womenswear and menswear designed in Catalonia and sold in over 110 countries — an independent European alternative to throwaway imports.
Replaces: Shein , Amazon Fashion
Independent Cologne label founded in 2007, making wardrobe staples from GOTS-certified organic cotton and recycled fibres under Fair Wear standards. A sustainable German answer to disposable fast fashion.
Replaces: Shein
Paris footwear brand founded in 2004, making sneakers from organic cotton, Amazonian wild rubber and recycled materials — and famously spending nothing on advertising. Founder-owned and independent, a European alternative to fast-fashion trainers.
Replaces: Shein , Amazon Fashion