Plausible Analytics – European analytics
Estonian open-source analytics used by 18,000+ paying customers including Basecamp and Hugging Face. No cookies, no personal data, no consent banner needed. Fully EU-hosted on European-owned infrastructure.
Quick facts
The entire dashboard fits on one screen with no digging through nested menus, and because it collects no cookies, you can skip the consent banner entirely. Self-hosting is a genuine free option too.
It deliberately doesn't track individual users, so you lose granular funnels, session recordings and the forensic detail Google Analytics offers. There's no free tier.
Why does it score 97?
Incorporated in Tartu, Estonia – a full EU member state.
Bootstrapped, self-funded and profitable, with no outside investors or holding company.
Hosted on Hetzner's servers in Germany – European cloud infrastructure rather than infrastructure Plausible owns itself.
Fully open-source and self-hostable, collects no cookies or personal data, and is GDPR-compliant – though no independent third-party security audit has been published.
See how they compare
Plausible AnalyticsWhat does it replace?
Google Analytics 
Mixpanel 
Adobe Analytics 
Amplitude More European Analytics & monitoring alternatives
Dutch privacy-first analytics with no cookies, no fingerprinting and no IP logging. Data stays on Dutch servers. Used by 30,000+ websites including government organisations.
German cookie-free analytics hosted entirely on Hetzner in Germany. Built by a two-person team in Rheda-Wiedenbrück, GDPR-compliant out of the box with no extra setup required.
Open-source web analytics platform used on 1.4 million websites in 190 countries. Self-host for full data ownership or use Matomo Cloud. GDPR-compliant with no data sent to third parties.