Matomo – European analytics
Open-source web analytics platform used on 1.4 million websites in 190 countries. Self-host for full data ownership or use Matomo Cloud. GDPR-compliant with no data sent to third parties.
Quick facts
Self-hosting gives you full control of the raw data with no sampling or third-party sharing, and the dashboards mirror Google Analytics closely enough that switching doesn't mean relearning everything.
Self-hosting means you're responsible for updates, storage and performance as traffic grows, and the cloud-hosted version costs more than most competing analytics tools.
Why does it score 72?
Legally registered in New Zealand (InnoCraft Ltd), so it scores 0 for jurisdiction despite the founding team being French and German and the cloud being hosted in Germany.
Independently owned, with no outside investors or parent company.
Matomo Cloud runs on infrastructure in Germany, and self-hosting puts the data entirely on servers you control.
Fully open source and GDPR-compliant – the code itself is auditable rather than a black box.
See how they compare
MatomoWhat does it replace?
Google Analytics 
Adobe Analytics 
Mixpanel 
Amplitude More European Analytics & monitoring alternatives
Dutch privacy-first analytics with no cookies, no fingerprinting and no IP logging. Data stays on Dutch servers. Used by 30,000+ websites including government organisations.
Estonian open-source analytics used by 18,000+ paying customers including Basecamp and Hugging Face. No cookies, no personal data, no consent banner needed. Fully EU-hosted on European-owned infrastructure.
German cookie-free analytics hosted entirely on Hetzner in Germany. Built by a two-person team in Rheda-Wiedenbrück, GDPR-compliant out of the box with no extra setup required.