European alternatives to Google Analytics
The near-ubiquitous website-analytics tool, free because it feeds Google's advertising graph. EU regulators have repeatedly found its data transfers to the US unlawful under GDPR, making it a genuine compliance risk.
Company information about Google Analytics
- Company
- Google LLC
- Parent company
- Alphabet Inc.
- Headquarters
- Mountain View, United States
- Founded
- 2005
- Data jurisdiction
- United States
- Ownership
- Publicly traded
- GDPR
- No
- Open source
- No
- Infrastructure
- Own infrastructure
Why people switch away from Google Analytics
European alternatives to Google Analytics
Dutch privacy-first analytics with no cookies, no fingerprinting and no IP logging. Data stays on Dutch servers. Used by 30,000+ websites including government organisations.
Estonian open-source analytics used by 18,000+ paying customers including Basecamp and Hugging Face. No cookies, no personal data, no consent banner needed. Fully EU-hosted on European-owned infrastructure.
German cookie-free analytics hosted entirely on Hetzner in Germany. Built by a two-person team in Rheda-Wiedenbrück, GDPR-compliant out of the box with no extra setup required.
Open-source web analytics platform used on 1.4 million websites in 190 countries. Self-host for full data ownership or use Matomo Cloud. GDPR-compliant with no data sent to third parties.
Want more options? Browse all European Analytics & monitoring alternatives →
People also replace
Fathom Analytics 
Amplitude 
Mixpanel 
Adobe Analytics 
Ditching more than Google Analytics?
Our Degoogle guide maps every Google service to a European alternative.
Read the guide → Also consider replacing
Other Alphabet Inc. products with European alternatives
Start somewhere.
Switching everything overnight is not realistic. Start where it matters most: your email, your cloud storage, your business tools. Replace one thing at a time.
The European Alternative already exists.
Pick Europe.
Why avoid United States-owned services?
CLOUD Act
Forces US companies to hand over data stored anywhere in the world upon government request, including data on European servers.
FISA Section 702
Authorises mass surveillance of non-US persons using data held by US tech platforms, without a warrant or notification.
GDPR vs US law conflict
EU courts have repeatedly found that US surveillance law conflicts with European fundamental rights. Schrems I and II both invalidated EU-US data transfer agreements.