Picnic

Netherlands Food delivery

Dutch online supermarket delivering groceries by electric van to customers in the Netherlands, Germany, and France. Founded in 2015, Picnic uses fixed delivery routes and a warehouse-to-door model to offer free delivery.

Quick facts

Headquarters Amsterdam, Netherlands
Company Picnic Technologies B.V.
Founded 2015
Ownership VC-backed
Hosting 🇳🇱 Netherlands
Infrastructure Own infrastructure
Data jurisdiction EU
Open source No
GDPR Compliant
Pricing Free · from Free
Free tier Yes
Platforms Web, iOS, Android
Languages
NLENDEFR
What people like

Delivery is free with no minimum order and no subscription fee, and the electric-van fleet on fixed routes keeps prices noticeably lower than a typical supermarket.

Worth knowing

It's only available in specific cities across the Netherlands, Germany and France rather than nationwide, and delivery slots book up during peak hours.

86 · Strongly European

This score rates data storage, ownership and jurisdiction. It says nothing about where a physical product is made, sourced or shipped from.

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Why does it score 86?

Legal jurisdiction
EU member-state HQ
Why this score?

Incorporated in Amsterdam, Netherlands – a full EU member state.

30/30
Ownership & control
VC-backed, EU/EFTA parent
Why this score?

Backed by investors including Edeka and the Gates Foundation Trust, with a Dutch parent keeping control inside the EU.

18/25
Data sovereignty
Own infrastructure
Why this score?

Picnic runs its own delivery and warehouse operations across the Netherlands rather than outsourcing logistics.

30/30
Accountability & trust
GDPR compliant
Why this score?

GDPR-compliant, but the app isn't open source, which keeps accountability more modest than fully open alternatives.

8/15
EuroPoints total
86/100
How we calculate EuroPoints →

See how they compare

Picnic
HelloFresh
Wolt
EuroPoints
86 Strongly European
65 Mostly European
50 Mixed Origins
Legal jurisdiction
EU member-state HQ30/30
EU member-state HQ30/30
EU member-state HQ30/30
Ownership & control
VC-backed, EU/EFTA parent18/25
Publicly traded, EU/EFTA HQ15/25
Acquired/corporate, non-EU parent0/25
Data sovereignty
Own infrastructure30/30
Mixed infrastructure12/30
Mixed infrastructure12/30
Accountability & trust
GDPR compliant8/15
GDPR compliant8/15
GDPR compliant8/15
Independence bonus
—
—
—
Headquarters
Amsterdam, Netherlands
Berlin, Germany
Helsinki, Finland
Founded
2015
2011
2014
Open source
No
No
No
Infrastructure
Own infrastructure
Mixed infrastructure
Mixed infrastructure
GDPR
✓
✓
✓
Free tier
✓
✗
✓
Pricing
Free · from Free
Paid · from €7/meal
Free · from Free
Platforms
Web, iOS, Android
Web, iOS, Android
iOS, Android, Web
Languages
nl, en, de, fr
en, de, fr, es, it, nl, pt
en, fi, de, fr, es, it, nl, pl, he, ja

What does it replace?

Instacart

More European Food delivery alternatives

1
Top Pick

Just Eat

Netherlands EU 83 · Strongly European

One of Europe's largest food delivery platforms, founded and headquartered in Amsterdam. After acquiring Grubhub for $7.3B in 2021 and selling it for $650M in January 2025, Just Eat has returned to its European roots. Now operates in 18 countries across Europe, publicly listed on Euronext Amsterdam and the London Stock Exchange.

See Just Eat details
2

HelloFresh

Germany EU 65 · Mostly European

Berlin-founded meal kit company operating in 18 countries. Delivers pre-portioned fresh ingredients with recipes directly to customers. Founded in 2011, listed on Frankfurt Stock Exchange. €7.5B revenue. German alternative to US food delivery platforms.

See HelloFresh details
3

Wolt

Finland EU 50 · Mixed Origins

Finnish food delivery platform founded in Helsinki in 2014. Operates in 27 countries across Europe, Middle East, and Japan. Acquired by US company DoorDash in 2022 for $8.1B but continues to operate independently from Helsinki. 35M+ customers.

See Wolt details