European alternatives to Fitbit
The wearable that popularised step-counting, bought by Google in 2021. Sensitive health and activity data now flows to a US advertising company, a merger EU regulators approved only with conditions.
Company information about Fitbit
- Company
- Google LLC
- Parent company
- Alphabet Inc.
- Headquarters
- San Francisco, United States
- Founded
- 2007
- Data jurisdiction
- United States
- Ownership
- Publicly traded
- GDPR
- No
- Open source
- No
- Infrastructure
- Own infrastructure
Why people switch away from Fitbit
European alternatives to Fitbit
French health technology company making connected scales, blood pressure monitors, sleep trackers, and health-focused smartwatches. Founded in Paris in 2008. Products used by clinicians and consumers in 100+ countries. Data stored in Europe, GDPR-compliant.
Finnish wearable technology company that invented the world's first wireless heart rate monitor. Founded in 1977 in Kempele, Finland. Fully independent, 1,200 employees, products sold in 80+ countries. Makes premium sports watches and health trackers for athletes.
Finnish outdoor sports watch brand founded in 1936. Known for precision GPS watches for trail running, triathlon, diving, and mountaineering. Owned by Finnish investment company Triton since 2020. Products sold globally, R&D in Helsinki.
Want more options? Browse all European Health & fitness tracking alternatives →
People also replace
Garmin 
Apple Watch 
Ditching more than Fitbit?
Our Degoogle guide maps every Google service to a European alternative.
Read the guide → Also consider replacing
Other Alphabet Inc. products with European alternatives
Start somewhere.
Switching everything overnight is not realistic. Start where it matters most: your email, your cloud storage, your business tools. Replace one thing at a time.
The European Alternative already exists.
Pick Europe.
Why avoid United States-owned services?
CLOUD Act
Forces US companies to hand over data stored anywhere in the world upon government request, including data on European servers.
FISA Section 702
Authorises mass surveillance of non-US persons using data held by US tech platforms, without a warrant or notification.
GDPR vs US law conflict
EU courts have repeatedly found that US surveillance law conflicts with European fundamental rights. Schrems I and II both invalidated EU-US data transfer agreements.