European sustainable products
European brands built around sustainability, repairability, and ethical supply chains.
These are European brands built around lasting longer and wasting less. Buying well-made things that you keep is better for the planet and your wallet. Fairphone makes a phone you can repair yourself, part by part. Too Good To Go, from Denmark, sells shop food that would otherwise be thrown away. Back Market and Refurbed give used electronics a second life. Sustainable choices and European values fit naturally together here.
Carefully selected European alternatives, some links may earn us a small commission.
Dutch social enterprise making modular, repairable smartphones with ethical supply chains. Founded in Amsterdam in 2013. Fairphone 5 supports 8–10 years of software updates. Certified B Corp, carbon neutral, Fairtrade gold. The European answer to planned obsolescence.
Replaces: Apple Iphone , Samsung Galaxy , Google Pixel
Independent Cologne label founded in 2007, making wardrobe staples from GOTS-certified organic cotton and recycled fibres under Fair Wear standards. A sustainable German answer to disposable fast fashion.
Replaces: Shein
Paris footwear brand founded in 2004, making sneakers from organic cotton, Amazonian wild rubber and recycled materials — and famously spending nothing on advertising. Founder-owned and independent, a European alternative to fast-fashion trainers.
Replaces: Shein , Amazon Fashion
Madrid fashion label founded in 2009, making clothing and accessories from recycled materials, including plastic recovered from the sea. Spain's first B Corp fashion brand — a European alternative to disposable fast fashion.
Replaces: Shein , Amazon Fashion
Family-run German maker of modular, repairable smartphones built for fairness and longevity, with no outside investors. Users can open and fix the devices themselves — a sustainable European alternative to sealed flagship phones.
Replaces: Apple Iphone , Google Pixel
Lithuanian second-hand fashion marketplace operating in 20+ European markets and the US. Founded in Vilnius in 2008, Lithuania's first unicorn. €1.1B revenue in 2025, €8B valuation. Mission: make second-hand the first choice worldwide.
Replaces: Amazon , Shein , Express , Amazon Fashion
Paris-founded resale marketplace for pre-owned fashion, launched in 2009, with authentication on premium items. A certified B Corp making secondhand the sustainable European alternative to buying new.
Replaces: Shein
Copenhagen-founded B Corp fighting food waste: its app sells shops' and restaurants' unsold food as discounted 'Surprise Bags'. Used across 20+ countries — a Danish European alternative for cheaper meals with less waste.
Replaces: Uber Eats
Munich B Corp selling cleaning, laundry and personal-care products as concentrated refills you mix with water at home, cutting single-use plastic. A German European alternative to buying bottled household products online.
Replaces: Amazon
Buy verified, professionally refurbished phones, laptops, and gadgets with a warranty. A greener, French-built alternative to buying new on Amazon.
Replaces: Amazon
Vienna-based recommerce marketplace for refurbished phones, laptops, and household goods, each with a warranty. A sustainable European alternative to buying new on Amazon.
Replaces: Amazon
Stockholm resale service founded in 2014 and now majority-owned by H&M. Send in a bag and Sellpy photographs, lists and ships your pre-owned clothing for you — secondhand as a low-effort European alternative to buying new.
Replaces: Shein
Barcelona-founded marketplace for buying and selling secondhand goods locally, from clothes to electronics. One of Spain's most-used apps and a European alternative to buying everything new online.
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