European fashion brands
European fashion brands and marketplaces, for a smaller footprint.
These are European places to buy clothes, new and second-hand. Fashion has a big footprint, so where and how you buy matters. Second-hand sites like Vinted and Vestiaire Collective give clothes another life. Armedangels and Ecoalf focus on fairer and greener production. Veja makes trainers with more care for people and materials. You can dress well and keep your money in Europe.
Carefully selected European alternatives, some links may earn us a small commission.
Barcelona fashion house founded in 1984 and still owned by the Andic family. Contemporary womenswear and menswear designed in Catalonia and sold in over 110 countries — an independent European alternative to throwaway imports.
Replaces: Shein , Amazon Fashion
Independent Cologne label founded in 2007, making wardrobe staples from GOTS-certified organic cotton and recycled fibres under Fair Wear standards. A sustainable German answer to disposable fast fashion.
Replaces: Shein
Paris footwear brand founded in 2004, making sneakers from organic cotton, Amazonian wild rubber and recycled materials — and famously spending nothing on advertising. Founder-owned and independent, a European alternative to fast-fashion trainers.
Replaces: Shein , Amazon Fashion
Madrid fashion label founded in 2009, making clothing and accessories from recycled materials, including plastic recovered from the sea. Spain's first B Corp fashion brand — a European alternative to disposable fast fashion.
Replaces: Shein , Amazon Fashion
Berlin-based online fashion platform operating in 25 European countries with 62 million active customers. Founded in 2008, publicly traded on the Frankfurt Stock Exchange. In 2025 acquired About You to form Europe's dominant fashion e-commerce group. €10.6B revenue in 2024.
Replaces: Amazon , Shein , Express , Amazon Fashion
Lithuanian second-hand fashion marketplace operating in 20+ European markets and the US. Founded in Vilnius in 2008, Lithuania's first unicorn. €1.1B revenue in 2025, €8B valuation. Mission: make second-hand the first choice worldwide.
Replaces: Amazon , Shein , Express , Amazon Fashion
Stockholm-founded fashion group selling affordable clothing since 1947. Family-controlled and listed in Sweden, with EU operations and a growing resale arm — a European mainstay against ultra-fast-fashion imports.
Replaces: Shein , Amazon Fashion
The flagship brand of Poland's LPP, launched in 2000 and run from Gdańsk. On-trend, affordably priced clothing sold in hundreds of stores and online across Europe — a Warsaw-listed alternative to ultra-fast-fashion imports.
Replaces: Shein , Amazon Fashion
Paris-founded resale marketplace for pre-owned fashion, launched in 2009, with authentication on premium items. A certified B Corp making secondhand the sustainable European alternative to buying new.
Replaces: Shein
French value-fashion retailer founded near Lille in 1978, part of the Mulliez family's business group. Affordable everyday clothing for the whole family across Europe — a home-grown answer to ultra-cheap imports.
Replaces: Shein , Amazon Fashion
Stockholm resale service founded in 2014 and now majority-owned by H&M. Send in a bag and Sellpy photographs, lists and ships your pre-owned clothing for you — secondhand as a low-effort European alternative to buying new.
Replaces: Shein
No-frills Dutch clothing chain founded in 1967, selling everyday basics and textiles at very low prices across Western Europe. A bricks-and-mortar European option for shoppers chasing Shein-level prices closer to home.
Replaces: Shein
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