European Fashion & clothing Alternatives

2 independently selected Fashion & clothing providers, European-owned, GDPR-compliant, ranked by EuroPoints.

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Carefully selected European alternatives, some links may earn us a small commission.

#1

Zalando

65 · Mostly European

Germany EU

Berlin-based online fashion platform operating in 25 European countries with 62 million active customers. Founded in 2008, publicly traded on the Frankfurt Stock Exchange. In 2025 acquired About You to form Europe's dominant fashion e-commerce group. €10.6B revenue in 2024.

Replaces: Amazon , Shein , Express

#2

Vinted

65 · Mostly European

Lithuania EU

Lithuanian second-hand fashion marketplace operating in 20+ European markets and the US. Founded in Vilnius in 2008, Lithuania's first unicorn. €1.1B revenue in 2025, €8B valuation. Mission: make second-hand the first choice worldwide.

Replaces: Amazon , Shein , Express