European Online marketplaces Alternatives
3 independently selected Online marketplaces providers, European-owned, GDPR-compliant, ranked by EuroPoints.
Carefully selected European alternatives, some links may earn us a small commission.
Decathlon
80 · Strongly EuropeanFrench sporting goods retailer with 1,817 stores in 79 countries. Founded in 1976 near Lille, family-owned by the Mulliez and Leclercq families. €15.6B revenue. Makes most of its own sports equipment under in-house brands like Quechua, Domyos, and Van Rysel.
Replaces: Amazon
Zalando
65 · Mostly EuropeanBerlin-based online fashion platform operating in 25 European countries with 62 million active customers. Founded in 2008, publicly traded on the Frankfurt Stock Exchange. In 2025 acquired About You to form Europe's dominant fashion e-commerce group. €10.6B revenue in 2024.
Vinted
65 · Mostly EuropeanLithuanian second-hand fashion marketplace operating in 20+ European markets and the US. Founded in Vilnius in 2008, Lithuania's first unicorn. €1.1B revenue in 2025, €8B valuation. Mission: make second-hand the first choice worldwide.
Popular comparisons
Browse all categories