European online marketplaces
Shop from European-owned platforms instead of feeding Amazon's dominance.
Online marketplaces are where you buy and sell all kinds of things. Europe has plenty of its own, so you do not need to rely on Amazon. Vinted, from Lithuania, is huge for second-hand clothes. Back Market and Refurbed sell refurbished phones and laptops with a warranty. Zalando is one of Europe's largest places to shop for fashion. Buying here keeps your money and your data closer to home.
Carefully selected European alternatives, some links may earn us a small commission.
French sporting goods retailer with 1,817 stores in 79 countries. Founded in 1976 near Lille, family-owned by the Mulliez and Leclercq families. €15.6B revenue. Makes most of its own sports equipment under in-house brands like Quechua, Domyos, and Van Rysel.
Replaces: Amazon
Barcelona fashion house founded in 1984 and still owned by the Andic family. Contemporary womenswear and menswear designed in Catalonia and sold in over 110 countries — an independent European alternative to throwaway imports.
Replaces: Shein , Amazon Fashion
Berlin-based online fashion platform operating in 25 European countries with 62 million active customers. Founded in 2008, publicly traded on the Frankfurt Stock Exchange. In 2025 acquired About You to form Europe's dominant fashion e-commerce group. €10.6B revenue in 2024.
Replaces: Amazon , Shein , Express , Amazon Fashion
Lithuanian second-hand fashion marketplace operating in 20+ European markets and the US. Founded in Vilnius in 2008, Lithuania's first unicorn. €1.1B revenue in 2025, €8B valuation. Mission: make second-hand the first choice worldwide.
Replaces: Amazon , Shein , Express , Amazon Fashion
Stockholm-founded fashion group selling affordable clothing since 1947. Family-controlled and listed in Sweden, with EU operations and a growing resale arm — a European mainstay against ultra-fast-fashion imports.
Replaces: Shein , Amazon Fashion
The flagship brand of Poland's LPP, launched in 2000 and run from Gdańsk. On-trend, affordably priced clothing sold in hundreds of stores and online across Europe — a Warsaw-listed alternative to ultra-fast-fashion imports.
Replaces: Shein , Amazon Fashion
Paris-founded resale marketplace for pre-owned fashion, launched in 2009, with authentication on premium items. A certified B Corp making secondhand the sustainable European alternative to buying new.
Replaces: Shein
Berlin-headquartered marketplace for tours, attraction tickets and local experiences in thousands of destinations, with skip-the-line entry and instant mobile tickets. A European alternative for booking things to do.
Replaces: Booking Com , Airbnb
Buy verified, professionally refurbished phones, laptops, and gadgets with a warranty. A greener, French-built alternative to buying new on Amazon.
Replaces: Amazon
Vienna-based recommerce marketplace for refurbished phones, laptops, and household goods, each with a warranty. A sustainable European alternative to buying new on Amazon.
Replaces: Amazon
French value-fashion retailer founded near Lille in 1978, part of the Mulliez family's business group. Affordable everyday clothing for the whole family across Europe — a home-grown answer to ultra-cheap imports.
Replaces: Shein , Amazon Fashion
Stockholm resale service founded in 2014 and now majority-owned by H&M. Send in a bag and Sellpy photographs, lists and ships your pre-owned clothing for you — secondhand as a low-effort European alternative to buying new.
Replaces: Shein
No-frills Dutch clothing chain founded in 1967, selling everyday basics and textiles at very low prices across Western Europe. A bricks-and-mortar European option for shoppers chasing Shein-level prices closer to home.
Replaces: Shein
Barcelona-founded marketplace for buying and selling secondhand goods locally, from clothes to electronics. One of Spain's most-used apps and a European alternative to buying everything new online.
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