Sellpy

Sweden Fashion & clothing

Stockholm resale service founded in 2014 and now majority-owned by H&M. Send in a bag and Sellpy photographs, lists and ships your pre-owned clothing for you — secondhand as a low-effort European alternative to buying new.

Quick facts

Headquarters Stockholm, Sweden
Company Sellpy AB
Founded 2014
Ownership Acquired
Hosting 🇸🇪 Sweden, EU
Infrastructure Mixed infrastructure
Data jurisdiction EU
Open source No
GDPR Compliant
Pricing Free · from Free
Free tier Yes
Platforms Web, iOS, Android
Languages
ENSVDENL
60 · Mostly European

This score rates data storage, ownership and jurisdiction. It says nothing about where a physical product is made, sourced or shipped from.

Shop Sellpy

Why does it score 60?

Legal jurisdiction
EU member-state HQ
Why this score?

Sellpy is headquartered in Stockholm and legally domiciled in Sweden.

30/30
Ownership & control
Acquired/corporate, EU/EFTA parent
Why this score?

Sellpy has been majority-owned by H&M Group since 2019.

10/25
Data sovereignty
Mixed infrastructure
Why this score?

Sellpy's infrastructure is a mix of cloud providers across Sweden and the EU.

12/30
Accountability & trust
GDPR compliant
Why this score?

Sellpy isn't open source and hasn't published independent third-party audits. It handles photography, listing, and shipping for sellers directly.

8/15
EuroPoints total
60/100
How we calculate EuroPoints →

See how they compare

Sellpy
EuroPoints
60 Mostly European
65 Mostly European
65 Mostly European
Legal jurisdiction
EU member-state HQ30/30
EU member-state HQ30/30
EU member-state HQ30/30
Ownership & control
Acquired/corporate, EU/EFTA parent10/25
Publicly traded, EU/EFTA HQ15/25
VC-backed, no non-EU parent15/25
Data sovereignty
Mixed infrastructure12/30
Mixed infrastructure12/30
Mixed infrastructure12/30
Accountability & trust
GDPR compliant8/15
GDPR compliant8/15
GDPR compliant8/15
Independence bonus
—
—
—
Headquarters
Stockholm, Sweden
Berlin, Germany
Vilnius, Lithuania
Founded
2014
2008
2008
Open source
No
No
No
Infrastructure
Mixed infrastructure
Mixed infrastructure
Mixed infrastructure
GDPR
✓
✓
✓
Free tier
✓
✓
✓
Pricing
Free · from Free
Free · from Free
Free · from Free
Platforms
Web, iOS, Android
Web, iOS, Android
Web, iOS, Android
Languages
en, sv, de, nl
en, de, fr, es, it, nl, pl, pt
en, de, fr, es, it, nl, pl, pt, lt, cs

What does it replace?