European Shopping & Lifestyle Alternatives
European-made hardware, ethical fashion, local marketplaces, and more. Vote with your wallet.
16 European alternatives across 9 categories
Browse Shopping & Lifestyle categories
Online marketplaces
Shop from European-owned platforms instead of feeding Amazon's dominance.
3 alternatives
Food delivery
Order food from European platforms that treat riders and restaurants more fairly.
4 alternatives
Travel & flights
Book travel with European platforms, from budget airlines to independent hotels.
1 alternative
Accommodation
Find places to stay with European alternatives to Airbnb and Booking.com.
2 alternatives
Sustainable products
European brands built around sustainability, repairability, and ethical supply chains.
2 alternatives
Fashion & clothing
European fashion brands and marketplaces, for a smaller footprint.
2 alternatives
Electronics & hardware
Laptops, phones, routers, and more, built or assembled in Europe.
2 alternatives
Ride-hailing
Get from A to B with European ride-hailing apps that treat drivers fairly.
2 alternatives
Micro-mobility
Electric scooters and bikes from European operators as an alternative to Lime.
2 alternatives
Top rated Shopping & Lifestyle alternatives
Fairphone
100 · Certified EuropeanDutch social enterprise making modular, repairable smartphones with ethical supply chains. Founded in Amsterdam in 2013. Fairphone 5 supports 8–10 years of software updates. Certified B Corp, carbon neutral, Fairtrade gold. The European answer to planned obsolescence.
Replaces: Apple Iphone , Samsung Galaxy , Google Pixel
Just Eat
83 · Strongly EuropeanOne of Europe's largest food delivery platforms, founded and headquartered in Amsterdam. After acquiring Grubhub for $7.3B in 2021 and selling it for $650M in January 2025, Just Eat has returned to its European roots. Now operates in 18 countries across Europe, publicly listed on Euronext Amsterdam and the London Stock Exchange.
Decathlon
80 · Strongly EuropeanFrench sporting goods retailer with 1,817 stores in 79 countries. Founded in 1976 near Lille, family-owned by the Mulliez and Leclercq families. €15.6B revenue. Makes most of its own sports equipment under in-house brands like Quechua, Domyos, and Van Rysel.
Replaces: Amazon
Zalando
65 · Mostly EuropeanBerlin-based online fashion platform operating in 25 European countries with 62 million active customers. Founded in 2008, publicly traded on the Frankfurt Stock Exchange. In 2025 acquired About You to form Europe's dominant fashion e-commerce group. €10.6B revenue in 2024.
Replaces: Amazon , Shein , Express , Amazon Fashion
Vinted
65 · Mostly EuropeanLithuanian second-hand fashion marketplace operating in 20+ European markets and the US. Founded in Vilnius in 2008, Lithuania's first unicorn. €1.1B revenue in 2025, €8B valuation. Mission: make second-hand the first choice worldwide.
Replaces: Amazon , Shein , Express , Amazon Fashion
HelloFresh
65 · Mostly EuropeanBerlin-founded meal kit company operating in 18 countries. Delivers pre-portioned fresh ingredients with recipes directly to customers. Founded in 2011, listed on Frankfurt Stock Exchange. €7.5B revenue. German alternative to US food delivery platforms.
Holidu
65 · Mostly EuropeanMunich-based holiday rental platform founded in 2014. Searches and compares vacation rentals across 30+ booking sites including Booking.com, Vrbo, and others. 300,000+ listings across Europe. Also operates Bookiply, a property management tool for hosts.
Replaces: Airbnb , Booking Com , Vrbo
