HelloFresh

Germany Food delivery

Berlin-founded meal kit company operating in 18 countries. Delivers pre-portioned fresh ingredients with recipes directly to customers. Founded in 2011, listed on Frankfurt Stock Exchange. €7.5B revenue. German alternative to US food delivery platforms.

Quick facts

Headquarters Berlin, Germany
Company HelloFresh SE
Founded 2011
Ownership Publicly traded
Hosting 🇩🇪 Germany, EU, 🇺🇸 United States
Infrastructure Mixed infrastructure
Data jurisdiction EU
Open source No
GDPR Compliant
Pricing Paid · from €7/meal
Free tier No
Platforms Web, iOS, Android
Languages
ENDEFRESITNLPT
65 · Mostly European
Get started

Why does it score 65?

Legal jurisdiction
EU member-state HQ
30/30
Ownership & control
Publicly traded, EU/EFTA HQ
15/25
Data sovereignty
Mixed infrastructure
12/30
Accountability & trust
GDPR compliant
8/15
EuroPoints total
65/100
How we calculate EuroPoints →

See how they compare

HelloFresh
Picnic
Wolt
EuroPoints
65 Mostly European
86 Strongly European
50 Mixed Origins
Legal jurisdiction
EU member-state HQ30/30
EU member-state HQ30/30
EU member-state HQ30/30
Ownership & control
Publicly traded, EU/EFTA HQ15/25
VC-backed, EU/EFTA parent18/25
Acquired/corporate, non-EU parent0/25
Data sovereignty
Mixed infrastructure12/30
Own infrastructure30/30
Mixed infrastructure12/30
Accountability & trust
GDPR compliant8/15
GDPR compliant8/15
GDPR compliant8/15
Independence bonus
—
—
—
Headquarters
Berlin, Germany
Amsterdam, Netherlands
Helsinki, Finland
Founded
2011
2015
2014
Open source
No
No
No
Infrastructure
Mixed infrastructure
Own infrastructure
Mixed infrastructure
GDPR
✓
✓
✓
Free tier
✗
✓
✓
Pricing
Paid · from €7/meal
Free · from Free
Free · from Free
Platforms
Web, iOS, Android
Web, iOS, Android
iOS, Android, Web
Languages
en, de, fr, es, it, nl, pt
nl, en, de, fr
en, fi, de, fr, es, it, nl, pl, he, ja

What does it replace?

Instacart Uber Eats

More European Food delivery alternatives

#1

Picnic

86 · Strongly European

Netherlands EU

Dutch online supermarket delivering groceries by electric van to customers in the Netherlands, Germany, and France. Founded in 2015, Picnic uses fixed delivery routes and a warehouse-to-door model to offer free delivery.

See Picnic details
#2

Wolt

50 · Mixed Origins

Finland EU

Finnish food delivery platform founded in Helsinki in 2014. Operates in 27 countries across Europe, Middle East, and Japan. Acquired by US company DoorDash in 2022 for $8.1B but continues to operate independently from Helsinki. 35M+ customers.

See Wolt details
#3

Just Eat

83 · Strongly European

Netherlands EU

One of Europe's largest food delivery platforms, founded and headquartered in Amsterdam. After acquiring Grubhub for $7.3B in 2021 and selling it for $650M in January 2025, Just Eat has returned to its European roots. Now operates in 18 countries across Europe, publicly listed on Euronext Amsterdam and the London Stock Exchange.

See Just Eat details