Zalando
Berlin-based online fashion platform operating in 25 European countries with 62 million active customers. Founded in 2008, publicly traded on the Frankfurt Stock Exchange. In 2025 acquired About You to form Europe's dominant fashion e-commerce group. €10.6B revenue in 2024.
Quick facts
Headquarters Berlin, Germany
Company Zalando SE
Founded 2008
Ownership Publicly traded
Hosting 🇩🇪 Germany, EU
Infrastructure Mixed infrastructure
Data jurisdiction EU
Open source No
GDPR Compliant
Pricing Free · from Free
Free tier Yes
Platforms Web, iOS, Android
Languages
ENDEFRESITNLPLPT
65 · Mostly European
Shop Zalando Why does it score 65?
Legal jurisdiction
EU member-state HQ
30/30Ownership & control
Publicly traded, EU/EFTA HQ
15/25Data sovereignty
Mixed infrastructure
12/30Accountability & trust
GDPR compliant
8/15EuroPoints total
65/100
See how they compare
Zalando
VintedEuroPoints
Mostly European
Mostly European
Legal jurisdiction
Ownership & control
Data sovereignty
Accountability & trust
Independence bonus
Headquarters
Berlin, Germany
Vilnius, Lithuania
Founded
2008
2008
—
Open source
No
No
—
Infrastructure
Mixed infrastructure
Mixed infrastructure
—
GDPR
Free tier
Pricing
Free · from Free
Free · from Free
—
Platforms
Web, iOS, Android
Web, iOS, Android
—
Languages
en, de, fr, es, it, nl, pl, pt
en, de, fr, es, it, nl, pl, pt, lt, cs
—
What does it replace?
Amazon 
Shein 
Express 
Amazon Fashion More European Fashion & clothing alternatives
#1
Vinted
65 · Mostly EuropeanLithuanian second-hand fashion marketplace operating in 20+ European markets and the US. Founded in Vilnius in 2008, Lithuania's first unicorn. €1.1B revenue in 2025, €8B valuation. Mission: make second-hand the first choice worldwide.