Picnic

Netherlands Food delivery

Dutch online supermarket delivering groceries by electric van to customers in the Netherlands, Germany, and France. Founded in 2015, Picnic uses fixed delivery routes and a warehouse-to-door model to offer free delivery.

Quick facts

Headquarters Amsterdam, Netherlands
Company Picnic Technologies B.V.
Founded 2015
Ownership VC-backed
Hosting 🇳🇱 Netherlands
Infrastructure Own infrastructure
Data jurisdiction EU
Open source No
GDPR Compliant
Pricing Free · from Free
Free tier Yes
Platforms Web, iOS, Android
Languages
NLENDEFR
86 · Strongly European
Order groceries

Why does it score 86?

Legal jurisdiction
EU member-state HQ
30/30
Ownership & control
VC-backed, EU/EFTA parent
18/25
Data sovereignty
Own infrastructure
30/30
Accountability & trust
GDPR compliant
8/15
EuroPoints total
86/100
How we calculate EuroPoints →

See how they compare

Picnic
HelloFresh
Wolt
EuroPoints
86 Strongly European
65 Mostly European
50 Mixed Origins
Legal jurisdiction
EU member-state HQ30/30
EU member-state HQ30/30
EU member-state HQ30/30
Ownership & control
VC-backed, EU/EFTA parent18/25
Publicly traded, EU/EFTA HQ15/25
Acquired/corporate, non-EU parent0/25
Data sovereignty
Own infrastructure30/30
Mixed infrastructure12/30
Mixed infrastructure12/30
Accountability & trust
GDPR compliant8/15
GDPR compliant8/15
GDPR compliant8/15
Independence bonus
—
—
—
Headquarters
Amsterdam, Netherlands
Berlin, Germany
Helsinki, Finland
Founded
2015
2011
2014
Open source
No
No
No
Infrastructure
Own infrastructure
Mixed infrastructure
Mixed infrastructure
GDPR
✓
✓
✓
Free tier
✓
✗
✓
Pricing
Free · from Free
Paid · from €7/meal
Free · from Free
Platforms
Web, iOS, Android
Web, iOS, Android
iOS, Android, Web
Languages
nl, en, de, fr
en, de, fr, es, it, nl, pt
en, fi, de, fr, es, it, nl, pl, he, ja

What does it replace?

Instacart

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HelloFresh

65 · Mostly European

Germany EU

Berlin-founded meal kit company operating in 18 countries. Delivers pre-portioned fresh ingredients with recipes directly to customers. Founded in 2011, listed on Frankfurt Stock Exchange. €7.5B revenue. German alternative to US food delivery platforms.

See HelloFresh details
#2

Wolt

50 · Mixed Origins

Finland EU

Finnish food delivery platform founded in Helsinki in 2014. Operates in 27 countries across Europe, Middle East, and Japan. Acquired by US company DoorDash in 2022 for $8.1B but continues to operate independently from Helsinki. 35M+ customers.

See Wolt details
#3

Just Eat

83 · Strongly European

Netherlands EU

One of Europe's largest food delivery platforms, founded and headquartered in Amsterdam. After acquiring Grubhub for $7.3B in 2021 and selling it for $650M in January 2025, Just Eat has returned to its European roots. Now operates in 18 countries across Europe, publicly listed on Euronext Amsterdam and the London Stock Exchange.

See Just Eat details