Plausible Analytics
Estonian open-source analytics used by 18,000+ paying customers including Basecamp and Hugging Face. No cookies, no personal data, no consent banner needed. Fully EU-hosted on European-owned infrastructure.
Quick facts
Headquarters Tartu, Estonia
Company Plausible Insights OÜ
Founded 2018
Ownership Independent
Hosting 🇩🇪 Germany
Infrastructure Hetzner (Germany)
Data jurisdiction EU
Open source Full
GDPR Compliant
Pricing Paid · from €9/mo
Free tier No
Platforms Web, Self-hosted
Languages
EN
97 · Certified European
Start free trial Why does it score 97?
Legal jurisdiction
EU member-state HQ
30/30Ownership & control
Independent ownership
25/25Data sovereignty
European cloud (hetzner)
25/30Accountability & trust
Fully open source + GDPR
12/15Independence bonus
Bootstrapped, no outside investors
+5EuroPoints total
97/100
See how they compare
Plausible Analytics
Matomo
Simple AnalyticsEuroPoints
Certified European
Mostly European
Certified European
Legal jurisdiction
Ownership & control
Data sovereignty
Accountability & trust
Independence bonus
Headquarters
Tartu, Estonia
Wellington, New Zealand
Amsterdam, Netherlands
Founded
2018
2007
2018
Open source
Full
Full
Partial
Infrastructure
Hetzner (Germany)
Own infrastructure
Own infrastructure
GDPR
Free tier
Pricing
Paid · from €9/mo
Open-core · from Free
Paid · from €9/mo
Platforms
Web, Self-hosted
Web, Self-hosted
Web
Languages
en
en, fr, de, es, pt, it, nl, pl
en
What does it replace?
Google Analytics 
Mixpanel 
Adobe Analytics 
Amplitude More European Analytics & monitoring alternatives
#1
Matomo
72 · Mostly EuropeanOpen-source web analytics platform used on 1.4 million websites in 190 countries. Self-host for full data ownership or use Matomo Cloud. GDPR-compliant with no data sent to third parties.
#2
Simple Analytics
100 · Certified EuropeanDutch privacy-first analytics with no cookies, no fingerprinting and no IP logging. Data stays on Dutch servers. Used by 30,000+ websites including government organisations.
#3
Pirsch Analytics
95 · Certified EuropeanGerman cookie-free analytics hosted entirely on Hetzner in Germany. Built by a two-person team in Rheda-Wiedenbrück, GDPR-compliant out of the box with no extra setup required.