Matomo
Open-source web analytics platform used on 1.4 million websites in 190 countries. Self-host for full data ownership or use Matomo Cloud. GDPR-compliant with no data sent to third parties.
Quick facts
Headquarters Wellington, New Zealand
Company InnoCraft Ltd
Founded 2007
Ownership Independent
Hosting 🇩🇪 Germany
Infrastructure Own infrastructure
Data jurisdiction EU
Open source Full
GDPR Compliant
Pricing Open-core · from Free
Free tier Yes
Platforms Web, Self-hosted
Languages
ENFRDEESPTITNLPL
72 · Mostly European
Try Matomo Why does it score 72?
Legal jurisdiction
HQ outside Europe
0/30Ownership & control
Independent ownership
25/25Data sovereignty
Own infrastructure
30/30Accountability & trust
Fully open source + GDPR
12/15Independence bonus
Bootstrapped, no outside investors
+5EuroPoints total
72/100
See how they compare
Matomo
Plausible Analytics
Simple AnalyticsEuroPoints
Mostly European
Certified European
Certified European
Legal jurisdiction
Ownership & control
Data sovereignty
Accountability & trust
Independence bonus
Headquarters
Wellington, New Zealand
Tartu, Estonia
Amsterdam, Netherlands
Founded
2007
2018
2018
Open source
Full
Full
Partial
Infrastructure
Own infrastructure
Hetzner (Germany)
Own infrastructure
GDPR
Free tier
Pricing
Open-core · from Free
Paid · from €9/mo
Paid · from €9/mo
Platforms
Web, Self-hosted
Web, Self-hosted
Web
Languages
en, fr, de, es, pt, it, nl, pl
en
en
What does it replace?
Google Analytics 
Adobe Analytics 
Mixpanel 
Amplitude More European Analytics & monitoring alternatives
#1
Plausible Analytics
97 · Certified EuropeanEstonian open-source analytics used by 18,000+ paying customers including Basecamp and Hugging Face. No cookies, no personal data, no consent banner needed. Fully EU-hosted on European-owned infrastructure.
#2
Simple Analytics
100 · Certified EuropeanDutch privacy-first analytics with no cookies, no fingerprinting and no IP logging. Data stays on Dutch servers. Used by 30,000+ websites including government organisations.
#3
Pirsch Analytics
95 · Certified EuropeanGerman cookie-free analytics hosted entirely on Hetzner in Germany. Built by a two-person team in Rheda-Wiedenbrück, GDPR-compliant out of the box with no extra setup required.