European alternatives to

Google Analytics

The world's most used web analytics platform, free and deeply integrated with Google Ads.

Google LLC · Outside Europe

About Google Analytics

Company: Google LLC · Alphabet Inc.
HQ: United States
Zone: Outside Europe

Key concerns

Non-European ownershipSubject to US CLOUD Act

★ Popular

Plausible Analytics

97 · Certified European

Estonia · Analytics & monitoring

Estonian open-source analytics used by 18,000+ paying customers including Basecamp and Hugging Face. No cookies, no personal data, no consent banner needed. Fully EU-hosted on European-owned infrastructure.

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Paid · from €9/mo Open source 🇪🇺 EU

Pirsch Analytics

97 · Certified European

Germany · Analytics & monitoring

German cookie-free analytics hosted entirely on Hetzner in Germany. Built by a two-person team in Rheda-Wiedenbrück, GDPR-compliant out of the box with no extra setup required.

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Paid · from €6/mo Partly open source 🇪🇺 EU

Simple Analytics

96 · Certified European

Netherlands · Analytics & monitoring

Dutch privacy-first analytics with no cookies, no fingerprinting and no IP logging. Data stays on Dutch servers. Used by 30,000+ websites including government organisations.

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Paid · from €9/mo Partly open source 🇪🇺 EU

Matomo

71 · Mostly European

New Zealand · Analytics & monitoring

Open-source web analytics platform used on 1.4 million websites in 190 countries. Self-host for full data ownership or use Matomo Cloud. GDPR-compliant with no data sent to third parties.

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Open-core · from Free Free tier Open source

Looking for all European Analytics & monitoring alternatives? Browse the full list →

Did you know? Storing data on European servers does not protect you from US law if the company is American-owned.

Also consider replacing

Other Alphabet Inc. products with European alternatives