European alternatives to

Google Analytics

4 European alternatives found, privacy-friendly, EU-based, and ready to use.

#1

Matomo

72 · Mostly European

New Zealand · Analytics & monitoring

Open-source web analytics platform used on 1.4 million websites in 190 countries. Self-host for full data ownership or use Matomo Cloud. GDPR-compliant with no data sent to third parties.

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#2

Plausible Analytics

97 · Certified European

Estonia · Analytics & monitoring

Estonian open-source analytics used by 18,000+ paying customers including Basecamp and Hugging Face. No cookies, no personal data, no consent banner needed. Fully EU-hosted on European-owned infrastructure.

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#3

Simple Analytics

100 · Certified European

Netherlands · Analytics & monitoring

Dutch privacy-first analytics with no cookies, no fingerprinting and no IP logging. Data stays on Dutch servers. Used by 30,000+ websites including government organisations.

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#4

Pirsch Analytics

95 · Certified European

Germany · Analytics & monitoring

German cookie-free analytics hosted entirely on Hetzner in Germany. Built by a two-person team in Rheda-Wiedenbrück, GDPR-compliant out of the box with no extra setup required.

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Why switch away from Google Analytics?

🔒

Privacy

EU-based services fall under GDPR, one of the world's strongest privacy laws.

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Data sovereignty

Your data stays in Europe, out of reach of US surveillance laws like the CLOUD Act.

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Support European tech

Every subscription you switch keeps money in the European tech ecosystem.