European alternatives to Google Ads
Google's advertising platform, the engine that funds most of Alphabet's revenue. It's built on pervasive tracking across the web, all processed on US infrastructure.
Company information about Google Ads
- Company
- Google LLC
- Parent company
- Alphabet Inc.
- Headquarters
- Mountain View, United States
- Founded
- 2000
- Data jurisdiction
- United States
- Ownership
- Publicly traded
- GDPR
- No
- Open source
- No
- Infrastructure
- Own infrastructure
Why people switch away from Google Ads
European alternatives to Google Ads
A Copenhagen-based, independent full-stack advertising platform running entirely on its own European infrastructure – an alternative to the Google ad stack.
Paris-headquartered commerce-media and retargeting platform. A large, publicly traded European adtech alternative to the Google and Meta ad duopoly.
Want more options? Browse all European Digital advertising alternatives →
People also replace
Meta Ads 
Ditching more than Google Ads?
Our Degoogle guide maps every Google service to a European alternative.
Read the guide → Also consider replacing
Other Alphabet Inc. products with European alternatives
Start somewhere.
Switching everything overnight is not realistic. Start where it matters most: your email, your cloud storage, your business tools. Replace one thing at a time.
The European Alternative already exists.
Pick Europe.
Why avoid United States-owned services?
CLOUD Act
Forces US companies to hand over data stored anywhere in the world upon government request, including data on European servers.
FISA Section 702
Authorises mass surveillance of non-US persons using data held by US tech platforms, without a warrant or notification.
GDPR vs US law conflict
EU courts have repeatedly found that US surveillance law conflicts with European fundamental rights. Schrems I and II both invalidated EU-US data transfer agreements.