Adform
A Copenhagen-based, independent full-stack advertising platform running entirely on its own European infrastructure – an alternative to the Google ad stack.
Quick facts
It's a genuine full-stack alternative to Google's ad platform – demand-side, supply-side and ad server all in one – built specifically to keep data inside the EU.
It's built for agencies and large advertisers rather than small businesses, so the learning curve and minimum spend are both steep.
Why does it score 89?
Incorporated in Copenhagen, Denmark – a full EU member state.
Independently owned, with no outside investors or parent company.
Runs on a mix of infrastructure across Denmark and Germany, all within the EU.
GDPR-compliant and ISO 27001 certified, one of the more transparent ad-tech operators on data handling.
See how they compare
AdformWhat does it replace?
Google Ads More European Digital advertising alternatives
Paris-headquartered commerce-media and retargeting platform. A large, publicly traded European adtech alternative to the Google and Meta ad duopoly.