Criteo
Paris-headquartered commerce-media and retargeting platform. A large, publicly traded European adtech alternative to the Google and Meta ad duopoly.
Quick facts
Headquarters Paris, France
Company Criteo S.A.
Founded 2005
Ownership Publicly traded
Hosting 🇫🇷 France, 🇩🇪 Germany
Infrastructure Own infrastructure
Data jurisdiction EU
Open source No
GDPR Compliant
Pricing Enterprise · from Custom
Free tier No
Platforms Web
Languages
ENFRDEESIT
83 · Strongly European
See Criteo Why does it score 83?
Legal jurisdiction
EU member-state HQ
30/30Ownership & control
Publicly traded, EU/EFTA HQ
15/25Data sovereignty
Own infrastructure
30/30Accountability & trust
GDPR compliant
8/15EuroPoints total
83/100
See how they compare
Criteo
AdformEuroPoints
Strongly European
Strongly European
Legal jurisdiction
Ownership & control
Data sovereignty
Accountability & trust
Independence bonus
Headquarters
Paris, France
Copenhagen, Denmark
Founded
2005
2002
—
Open source
No
No
—
Infrastructure
Own infrastructure
Mixed infrastructure
—
GDPR
Free tier
Pricing
Enterprise · from Custom
Enterprise · from Custom
—
Platforms
Web
Web
—
Languages
en, fr, de, es, it
en, da, de, fr, es
—
What does it replace?
Google Ads 
Meta Ads More European Digital advertising alternatives
#1
Adform
89 · Strongly EuropeanA Copenhagen-based, independent full-stack advertising platform running entirely on its own European infrastructure – an alternative to the Google ad stack.