European alternatives to Google Ads
Google's advertising platform and the backbone of its ad business.
About Google Ads
- Company
- Google LLC · Alphabet Inc.
- HQ
- United States
- Zone
- Outside Europe
Key concerns
Adform
89 · Strongly EuropeanA Copenhagen-based, independent full-stack advertising platform running entirely on its own European infrastructure – an alternative to the Google ad stack.
Criteo
83 · Strongly EuropeanParis-headquartered commerce-media and retargeting platform. A large, publicly traded European adtech alternative to the Google and Meta ad duopoly.
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Also consider replacing
Other Alphabet Inc. products with European alternatives
Why avoid United States-owned services?
CLOUD Act
Allows US authorities to compel American companies to hand over data stored anywhere in the world.
FISA Section 702
Permits mass surveillance of non-US persons' data held by US tech providers, without a warrant.
GDPR vs US law
Transferring personal data to US companies may conflict with EU data protection rules under GDPR.