European alternatives to

Amazon

3 European alternatives found, privacy-friendly, EU-based, and ready to use.

#1

Zalando

65 · Mostly European

Germany · Fashion & clothing

Berlin-based online fashion platform operating in 25 European countries with 62 million active customers. Founded in 2008, publicly traded on the Frankfurt Stock Exchange. In 2025 acquired About You to form Europe's dominant fashion e-commerce group. €10.6B revenue in 2024.

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#2

Vinted

65 · Mostly European

Lithuania · Fashion & clothing

Lithuanian second-hand fashion marketplace operating in 20+ European markets and the US. Founded in Vilnius in 2008, Lithuania's first unicorn. €1.1B revenue in 2025, €8B valuation. Mission: make second-hand the first choice worldwide.

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#3

Decathlon

80 · Strongly European

France · Online marketplaces

French sporting goods retailer with 1,817 stores in 79 countries. Founded in 1976 near Lille, family-owned by the Mulliez and Leclercq families. €15.6B revenue. Makes most of its own sports equipment under in-house brands like Quechua, Domyos, and Van Rysel.

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Why switch away from Amazon?

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Privacy

EU-based services fall under GDPR, one of the world's strongest privacy laws.

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Data sovereignty

Your data stays in Europe, out of reach of US surveillance laws like the CLOUD Act.

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Support European tech

Every subscription you switch keeps money in the European tech ecosystem.