Mailcoach
Mailcoach is email marketing software from Spatie, a Belgian software company in Antwerp. It runs self-hosted as a Laravel package, or as a pay-as-you-go hosted plan, positioned as an EU alternative to Mailchimp.
Quick facts
It plugs directly into a Laravel app you already run, and self-hosting keeps your whole subscriber list off a third-party platform entirely.
There's no free tier on either the hosted plan or the self-hosted licence, and self-hosting still depends on picking your own EU-based email-sending provider to keep data fully in Europe.
Why does it score 88?
Incorporated in Antwerp, Belgium – a full EU member state.
Bootstrapped and independent, built by Laravel shop Spatie with no outside investors.
The hosted plan keeps data on EU servers, but self-hosted setups can plug in outside email-sending providers, so infrastructure counts as mixed.
The self-hosted edition is source-available rather than freely licensed, but the company is GDPR-compliant.
See how they compare
MailcoachWhat does it replace?
Mailchimp More European Email marketing alternatives
French email marketing and CRM platform formerly known as Sendinblue. Trusted by 600,000+ businesses across 180 countries with a generous free tier and GDPR-native infrastructure.
French email platform for newsletters and transactional email, founded in 2010 and still run from Paris. Data stays in EU data centres, though the company now belongs to Swedish group Sinch and runs on Google Cloud.